Flower Shops in Ireland
is a UK flower relay company that began in 1947 and now has in excess of 2,000 member florists across Ireland and Britain, and has association with florists in 140 countries. It is a privately owned company
The concept is based upon the fact that elaborate flower arrangements do not travel well via conventional post or courier methods and it is not financially practical for flower shops to deliver over long distances. Teleflorist's answer was for a florist to accept an order locally and to relay the order electronically to a florist outlet near the end-recipient.
For example, Harry from Salthill who is dating Sally in Dungarvan, wants to send her flowers for her birthday. He doesn't know the number of any florists in Dungarvan so he goes into his local Salthill florist at 10am and places his order to have a flower arrangement to be delivered to Carol in Dungarvan. The Salthill florist enters the order into the electronic relay system. The system identifies an member florist near Carol's address in Dungarvan. The Dungarvan florist then receives the order via the same electronic system and ultimately delivers a beautiful flower bouquet to Carol that afternoon.
The Salthill florist takes the full payment from John and retains a portion for accepting and relaying the order. receives a small portion of the payment as an intermediary or brokers fee. The bulk of the fee ultimately goes to the Dungarvan flower shop as it was the florist that actually fulfilled the order.